ABOUT GREGORY

Real Estate Sales & Advising

at Greenridge Realty – as a licensed realtor, Gregory advises clients engaged in residential sales and investment throughout West Michigan.

Writing Services

with over twenty years of proven expertise in digital communications, instructional design, copywriting, and resume writing, Gregory helps individuals, companies, and organizations achieve their goals through clear messaging and innovative solutions.

State Certified Instructor

for Real Estate Education at MiLicense.Net – teaching the 40-hour pre-licensure class for new realtors and offering a variety of continuing education courses, including real estate legal education.

Community Building

through involvement with various groups, networks, and organizations, Gregory works toward the goals of social justice, inclusion and equality, ecological sustainability, and authentic community.

GREGORY’S CORE PHILOSOPHY

Gregory’s business practice is rooted in three interrelated principles:

People First – placing people’s needs and wants at the center of the business relationship – treating every person kindly and with respect, truly listening to their concerns, and practicing honesty and integrity in every situation. Putting people first is doing business as if people matter.

Human Centered Design– a way of thinking about and doing business from the perspective of the client. Human Centered Design has us adopt the customer’s view of things and create solutions and services that meet their actual needs. In fact, Gregory holds multiple certifications in Human Centered Design and also studied and taught its underlying philosophy on the university graduate level.

Simplicity – is a mindset that seeks the essential and the necessary and eliminates and ignores the things that don’t really matter. Applying simplicity to business means focusing on the shared goals and desired outcomes of a sale or project, avoiding complications, maximizing efficiencies, minimizing delays and distractions, and often lowering costs.

People First, Human Centered Design, and Simplicity shape and color everything Gregory does – his real estate sales, marketing writing, community engagement – he places his client’s needs at the center of every decision, process, and conversation.

Gregory’s Background

Personal Bio

Originally from New York City, Gregory has called the Grand Rapids area home since 1995. Prior to Grand Rapids, Gregory studied for his undergraduate degree in Ohio, followed by five and half years of graduate school in Europe. He has also lived in Cape Cod, Massachusetts.

Career Experience

Amway Corporation – 2004 to 2014
Gregory served as a Digital Marketing Specialist/Web Editor engaged in all aspects of promoting various multi-million dollar product lines. He also served on the UI/UX core team.
amway.com

Summit Training Source – 1999 to 2004
Summit produced online environmental, health, and safety employee training programs to Fortune 500 companies. As Communications Director, Gregory developed marketing strategy and sales content. He also wrote proposals, trade articles, and white papers on industry issues.
summit.hsi.org

University Teaching

Assistant Professor of Philosophy 1994 to 1996
Mount Aloysius College, Cresson, Pennsylvania

Taught ethics, critical reasoning, and introduction to philosophy courses for undergraduates.

Instructor of Philosophy
1992 to 1999
Milltown Institute of Theology & Philosophy, Dublin, Ireland

Taught ethics, logic, social philosophy, and philosophy of the human person to undergraduate and graduate students.

Education

Gregory earned his B.A. in philosophy, theology, and politics at Franciscan University in Ohio (1990), his M.Phil. in philosophy and political economy at the International Academy of Philosophy in Liechtenstein (1992), and completed his doctoral work in social and economic philosophy (Ph.D.) at the Loyola Institute, Trinity College, Dublin, Ireland (1995).

His research and reading interests include social and economic philosophy, personalism and philosophy of the human person, natural law ethics, cultural theory, and political economy.

He’s currently engaged with a post-graduate certificate program in Comprehensive Jewish Studies from Darshan Yeshiva.

Certifications

USABILITY UI / UX

Usability Analyst, Human Factors International 2014
Digital Copywriter, Mediabistro, New York 2013

HUMAN CENTERED DESIGN

Fundamentals of Human Centered Design, IDEO.org 2016
Human Centered Design I, Michigan State University 2012

RESUME WRITING

Professional Resume Writing (MRW), Career Thought Leaders, 2018

SUSTAINABILITY & ECOLOGICAL THINKING

Sustainability Apprentice, Green Education Foundation 2017
Principles of Permaculture, Oregon State University 2018

Real Estate Licenses & Designations

Real Estate Sales Agent – State of Michigan, 2014

Instructor of Real Estate Licensing & Education – State of Michigan, 2015

Green Real Estate Professional – NAR Green Designation, expected 2020

Green Builders Coalition – Member, 2019

616-710-0641
gregory@gregorygronbacher.com

Embracing one’s wholeness makes life more demanding – because once you do that, you must live that integrity. We must let our life speak, informing us of who we are, and gladly telling others the same. Our power is in being fully ourselves.

– Parker Palmer, Let your Life Speak