GREGORY’S CORE PHILOSOPHY

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Gregory’s business practice is rooted in three interrelated principles:

People First – placing people’s needs and wants at the center of the business relationship – treating every person kindly and with respect, truly listening to their concerns, and practicing honesty and integrity in every situation. Gregory is committed to doing business by putting people first. 

Human Centered Design – a way of thinking about and doing business from the perspective of the client. Human Centered Design has us adopt the customer’s view of things and create solutions and services that meet their actual needs, rather than we imposing our priorities. In fact, Gregory holds multiple certifications in Human Centered Design and also studied and taught its underlying philosophy on the university graduate level.

Simplicity – is a mindset that seeks the essential and the necessary and eliminates and ignores the things that don’t really matter. Applying simplicity to business means focusing on the shared goals and desired outcomes of a sale or project, avoiding complications, maximizing efficiencies, minimizing delays and distractions, and often lowering costs.

People First, Human Centered Design, and Simplicity shape and color everything Gregory does – his real estate sales, teaching, marketing writing, community engagement – he places his client’s needs at the center of every decision, process, and conversation.