MARKETING WRITING

Gregory specializes in digital copywriting, editing, and content strategy. He creates persuasive, compelling websites, product descriptions, online ads, social media content, email and multi-channel marketing campaigns – the full range of marketing communications. 

His style is simple, clear, and compelling. He loves a good story. Tell him yours and he’ll make it sing.

Gregory’s process is this – listenstudy the metricssimplify, and retell the story with compelling clarity. His approach is creatively logical. As a college professor, he learned to retell complex ideas in easy to understand, memorable ways. He brings the same skill to every writing and marketing project.

A core principle of good writing is “know your audience.” For business writing, this means “know your customer.” After all, knowledge of your target audience is a necessary step towards creating pervasive, relevant content. Gregory understands that to generate increased revenue through content marketing, you’ve got to know what your audience wants. Without this focus, you’re just contributing to the noise. 

RESUME WRITING

A commanding resume is essential in today’s competitive job market. Professional resumes not only need to impress hiring managers, they also need to be scannable by today’s HR software. Gregory has helped professionals secure the jobs they wanted. 

Gregory has over 20 years experience in professional and academic resume writing. He’s up to date on all the latest requirements, keywords, formatting trends, and HR technology. He excels at selling and highlighting your experience, achievements, education, and success. 

Need a resume upgrade to apply for executive, C-level positions? Gregory has written dozens of leadership resumes for manager, director, vice-president, and C-level positions. 

Just starting out in a career? No problem! Gregory will leverage whatever achievements, internships, education, training, sports involvement, and community engagement you have so far to demonstrate your value to potential employers.

With fast turnaround time, and affordable rates, let Gregory revise and upgrade your resume today. 

EDUCATIONAL WRITING

Gregory has an extensive background writing online learning courses, textbooks, and educational support materials. He’s authored several articles, essays, blogs, and full length works. 

At Summit Training Source, he was immersed in online and interactive DVD courses focusing on OSHA related environmental, health, and safety training for office and manufacturing employees at Fortune 500 companies. At Amway, Gregory was a content and subject matter specialist for various e-learning programs designed to help sell Amway’s broad range of consumer products, including vitamins, sports nutrition, skincare, personal care, and home cleaning items. 

Gregory continues to apply his expertise in online learning by writing real estate education courses for licensing, broker training, and real estate law. He is also co-authoring a licensing textbook – Michigan Real Estate Fundamentals – due out at the end of 2019.