DIGITAL COPYWRITING

Rise above the noise and get noticed!

Gregory is an innovative digital copywriter, editor, and content strategist with UI/UX and Human Centered Design certifications empowering individuals, companies, and nonprofit organizations to achieve their goals through clear and persuasive messaging for websites, mobile apps, email, advertising, blogs, and social media.

He creates persuasive, compelling online content that rises above the noise of today’s marketing messaging and gets noticed. His style is simple, clear, and compelling. He loves a good story. Tell him yours and he’ll make it sing.

Clients – Past & Present

Steelcase, Meijer, Amway, Rent.com, Mercy Health, Bissell, Pfizer, Gordon Food Services, Hondros Learning Solutions, Kent County Animal Shelter, RPM Media, and several nonprofits and religious organizations.

EDUCATIONAL WRITING & INSTRUCTIONAL DESIGN

Gregory has an extensive background writing online learning courses and product sales support materials.

Workplace Education – At Summit Training Source, he was immersed in creating and marketing online courses focusing on OSHA related environmental, health, and safety training for office and manufacturing employees at Fortune 500 companies.

Product & Sales Education – he excels at persuasive messaging across a full range of consumer products including vitamins, restaurant supply, food and food service, sports nutrition, skincare, personal care, and home cleaning items.

Real Estate Education – Gregory writes and consults on real estate education courses and textbooks for licensing, broker training, and real estate law.

RESUME WRITING

A commanding resume is essential in today’s competitive job market. Professional resumes not only need to impress hiring managers, they also need to be scannable by today’s HR software.

Gregory helps professionals secure the jobs they want. With over 20 years experience in professional and academic resume writing, he’s also up to date on all the latest scanning keywords, formatting trends, and HR technology.

He excels at selling and highlighting your experience, achievements, education, and success. 

With fast turnaround time, and affordable rates, let Gregory revise and upgrade your resume today. 

Human Centered Design & UI/UX

The cardinal rule for persuasive and effective online communication is to think and write from the perspective of your client or end-user.

You’ve got to think like your target audience and know what they want and need. Without this focus, you’re just contributing to the noise.

The ability to adopt your target audience’s mindset is vital for creating compelling, relevant content in emails and advertising, on websites and blogs and across social media.

Gregory leverages his skills in digital copywriting, human centered design, information architecture, usability, and content strategy to create effective online experiences that generate attention, results, and increased sales and revenue.

Certifications & Training

Usability Analyst
Human Factors International – 2014

Digital Copywriter
Mediabistro, New York – 2013

Human Centered Design
Michigan State University – 2012

eMarketing
eMarketing Association – 2007

REAL ESTATE MARKETING

As a licensed agent actively engaged in the sale of real estate, Gregory fully understands the essentials of successful real estate marketing and communications. 

Broker & Agent Marketing & Branding  – Let Gregory help you create a winning brand identity or provide a much needed update to an existing brand. He’ll work with you on logo design, website content creation, and business identity and messaging. 

Real Estate Marketing Materials – Email campaigns, brochures, postcard and mailer design, signage, advertising, digital communication and internet ads – Gregory has over 20 years experience in all marketing platforms.

Listing Descriptions & Marketing – Need the perfect listing description? Having a hard time marketing a particular property? Contact Gregory today to help sell that listing quickly for the best price.

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most importantly, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

– Steve Jobs
  • 616-710-0641

  • gregory@gregorygronbacher.com

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