PROFESSIONAL BACKGROUND

PRESENT VENTURES

GREENRIDGE REALTY  (Greenridge.com) Grand Rapids, MI   –  2014 to present
Real Estate Agent
Licensed real estate agent selling and buying properties throughout West Michigan.

  • Seasoned Realtor selling residential properties across West Michigan since 2014.
  • Business Advisor-Consultant on corporate real estate investment and property management issues. 

MI LICENSE.NET  Grand Rapids, MI   –  2014 to present
State Instructor for Real Estate Education
State certified instructor for real estate licensing and continuing education, with a focus on agency, Fair Housing, valuation and pricing, and real estate legal issues.

  • Instructor for State of Michigan 40-hour Real Estate Licensing class.
  • Continuing Education Instructor for broad range of real estate issues including sales, marketing, contracts, environmental issues, financing, and deed transfers.
  • Writer and content specialist for various real estate online learning courses, including broker training.
  • Author of 40-hour licensing textbook, Michigan Real Estate Fundamentals, expected late 2019.

WRITING & DIGITAL COMMUNICATION SERVICES Grand Rapids, MI – 1995 to present
Freelance Editor, Copywriter & Content Consultant
Proven writer specializing in compelling and persuasive digital content and supported by certifications in usability, human centered design, and digital copywriting.

Creative Services focus on all forms of online copy, including mobile, apps, social media, and email and include digital ads and marketing, product descriptions, technical writing, and online learning and instructional copy.

Clients include – Steelcase, Meijer, Amway, Rent.com, Mercy Health, Bissell, Pfizer, Gordon Food Services, multiple online retailers, Kent County Animal Shelter, and several nonprofits, churches, and religious organizations.

RECENT PROJECTS


  • 
Wrote 4,000 online product descriptions for Gordon Food Services (Grand Rapids, Michigan) – new content has increased sales for these products over 30%. – 2018
  • Designed and wrote two 30-hour online real estate broker training courses for Hondros Learning Corporation (Columbus, Ohio). – 2018
  • Copywriter for website redesign project for Grand Rapids Quaker Meeting writing new content and advising on user interface design. – 2018

PREVIOUS EXPERIENCE

AMWAY CORPORATION (Amway.com) Grand Rapids, MI – 2004 to 2014

Global internet retailer with annual revenues exceeding $11B.

Digital Marketing Communications Specialist/Web Editor
Engaged in all aspects of marketing and digital communications for various multi- million dollar product lines. Created brand standards to ensure integrity of communications across all channels. Maintained brand consistency across all online assets. Engaged in all aspects of B2B communications. Wrote for social media and corporate blogs. Trained staff in digital communications best practices.

PROJECT HIGHLIGHTS

  • 
Created and managed successful digital marketing communications strategy for over 35 major product launches each selling more than $1 million in the first year.
  • Wrote/Edited product descriptions, sales materials, advertising, and digital content for several websites.
  • Reached over 100,000 consumers weekly through online marketing, email, and digital newsletter campaigns.
  • Edited Amway Business News (ABN), Amway’s premier digital business magazine reaching over 90,000 readers monthly.
  • Experienced corporate blogger, social media strategist, and SEO-SEM writer.
  • Part of team that developed Amway Mobile site and Amway apps.
  • Usability and User Centric Design team member.


SUMMIT TRAINING SOURCE
(Summit.hsi.com) Grand Rapids, MI  – 1999 to 2004 
 Environmental, health and safety training software firm providing online learning programs to Fortune 500 companies.

Communications Director
Marketed online learning programs through innovative digital and print strategies. Created engaging and motivational digital marketing content. Wrote persuasive, successful brochures, web copy, product catalogs, emails, online and print ads, proposals and requests for proposals. Wrote trade articles and white papers on industry issues.

PROJECT HIGHLIGHTS

  • Managed a staff of three including graphic artist, copywriter, and marketing assistant.
  • Developed and executed marketing communications strategies for video, CD-ROM, and online training programs.
  • Project managed initiative transforming 200 video training courses into interactive online learning format.
  • Improved market position and increased sales by 15% first year by leading/executing national seminars showcasing online learning product.


UNIVERSITY TEACHING
– Various – 1992 to 1999

Mount Aloysius College, Cresson, Pennsylvania
Catholic, four year, liberal arts college in central, rural Pennsylvania

Assistant Professor of Philosophy
Taught Ethics, Critical Reasoning, and Introduction to Philosophy courses for undergraduates.

The Milltown Institute of Theology & Philosophy, Dublin, Ireland
Catholic graduate school and seminary in Dublin, Ireland operated by the Jesuits.

Instructor of Philosophy
Taught Ethics, Business Ethics, Logic, Social Philosophy, and Philosophy of the Human Person to undergraduate and graduate students.


EDUCATION, CERTIFICATIONS & LICENSES

Gregory earned his B.A. in philosophy and theology at Franciscan University in Ohio, his M.Phil. in philosophy at the International Academy of Philosophy in Liechtenstein, and completed his doctoral work in philosophy (Ph.D.) at the Loyola Institute, Trinity College, Dublin, Ireland.

CERTIFICATIONS

Human Centered Design
Fundamentals of Human Centered Design, IDEO.org 2016
Human Centered Design I, Michigan State University 2012

Usability & Digital Communications
Usability Analyst, Human Factors International 2014
Digital Copywriter, Mediabistro, New York 2013
eMarketer, eMarketing Association (eMA) 2007

Sustainability & Ecological Thinking
Sustainability Apprentice, Green Education Foundation 2018
Principles of Permaculture, Oregon State University 2018

LICENSES
Real Estate Sales Agent – State of Michigan 2014
Instructor of Real Estate Licensing & Education – State of Michigan 2015

TECHNOLOGY
Various Content Management Applications / Interwoven/TeamSite / MOSS / Adobe® Acrobat / Google Business / SQL / Adobe® InCopy / ASP / CSS / Microsoft Outlook, Word, Excel, PowerPoint / DotLoop / Flex MLS / Various CRM / WordPress