Rise above the noise and get noticed!
Gregory specializes in digital copywriting, editing, and content strategy. He creates persuasive, compelling online content that rises above the noise of today’s marketing messaging and gets noticed.
His style is simple, clear, and compelling. He loves a good story. Tell him yours and he’ll make it sing.
Gregory’s process is this – listen, study the metrics, simplify, and retell the story with compelling clarity. His approach is creatively logical.
Human Centered Design & UI/UX
A core principle of good writing is “know your audience.” For business writing, this means “know your customer.” After all, knowledge of your target audience is a necessary step towards creating pervasive, relevant content. Gregory understands that to generate increased revenue through content marketing, you’ve got to know what your audience wants. Without this focus, you’re just contributing to the noise.
Clients – Past & Present
Steelcase, Meijer, Amway, Rent.com, Mercy Health, Bissell, Pfizer, Gordon Food Services, multiple online retailers, Kent County Animal Shelter, RPM Media, and several nonprofits, churches, and religious organizations.